QuestionJuly 7, 2025

The Elaboration Likelihood Model is based on which continuum? High context, low context High context, peripheral context Central route, indirect route Central route, peripheral route

The Elaboration Likelihood Model is based on which continuum? High context, low context High context, peripheral context Central route, indirect route Central route, peripheral route
The Elaboration Likelihood Model is based on which continuum?
High context, low context
High context, peripheral context
Central route, indirect route
Central route, peripheral route

Solution
4.6(185 votes)

Answer

Central route, peripheral route Explanation The Elaboration Likelihood Model (ELM) describes how people process persuasive messages through two main routes: the central route, which involves careful and thoughtful consideration of the arguments, and the peripheral route, which relies on superficial cues.

Explanation

The Elaboration Likelihood Model (ELM) describes how people process persuasive messages through two main routes: the central route, which involves careful and thoughtful consideration of the arguments, and the peripheral route, which relies on superficial cues.
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