QuestionAugust 4, 2025

Which of the following data collection methods would be more appropriate for research targeted to the business-to-business market about a product requiring demonstration? CAT Business-to-business surveying In-office interview Mall-intercept

Which of the following data collection methods would be more appropriate for research targeted to the business-to-business market about a product requiring demonstration? CAT Business-to-business surveying In-office interview Mall-intercept
Which of the following data collection methods would be more appropriate for research targeted to the business-to-business market about a product requiring demonstration? CAT Business-to-business surveying In-office interview Mall-intercept

Solution
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Answer

In-office interview Explanation 1. Identify the nature of the product The product requires demonstration, indicating a need for a visual and interactive method. 2. Evaluate data collection methods CATI (Computer-Assisted Telephone Interviewing) lacks visual interaction. Business-to-business surveying is broad and not specific to demonstrations. Mall-intercept is more consumer-focused and less suitable for business contexts. 3. Select the appropriate method In-office interviews allow for direct interaction and demonstration, making them ideal for business-to-business markets requiring product demonstrations.

Explanation

1. Identify the nature of the product<br /> The product requires demonstration, indicating a need for a visual and interactive method.<br /><br />2. Evaluate data collection methods<br /> CATI (Computer-Assisted Telephone Interviewing) lacks visual interaction. Business-to-business surveying is broad and not specific to demonstrations. Mall-intercept is more consumer-focused and less suitable for business contexts.<br /><br />3. Select the appropriate method<br /> In-office interviews allow for direct interaction and demonstration, making them ideal for business-to-business markets requiring product demonstrations.
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