QuestionAugust 23, 2025

Critical Thinking 6. Predicting Why might a company president answer a letter from an unhappy customer?

Critical Thinking 6. Predicting Why might a company president answer a letter from an unhappy customer?
Critical Thinking
6. Predicting Why might a company president
answer a letter from an unhappy customer?

Solution
3.8(173 votes)

Answer

To maintain customer relations, protect reputation, identify issues, and demonstrate leadership. Explanation 1. Maintain Customer Relations Responding to an unhappy customer can help maintain a positive relationship and show that the company values their customers' feedback. 2. Protect Company Reputation Addressing complaints promptly can prevent negative word-of-mouth and protect the company's reputation. 3. Identify and Resolve Issues Feedback from customers can highlight areas for improvement, allowing the company to resolve issues and enhance their products or services. 4. Demonstrate Leadership A response from the president shows leadership involvement, which can reassure the customer of the company's commitment to quality and service.

Explanation

1. Maintain Customer Relations<br /> Responding to an unhappy customer can help maintain a positive relationship and show that the company values their customers' feedback.<br /><br />2. Protect Company Reputation<br /> Addressing complaints promptly can prevent negative word-of-mouth and protect the company's reputation.<br /><br />3. Identify and Resolve Issues<br /> Feedback from customers can highlight areas for improvement, allowing the company to resolve issues and enhance their products or services.<br /><br />4. Demonstrate Leadership<br /> A response from the president shows leadership involvement, which can reassure the customer of the company's commitment to quality and service.
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