QuestionAugust 21, 2025

Which of the following represents a business unit that shows rapid growth but poor profit margins? A Star B Cash cow C Problem child D Loss leader

Which of the following represents a business unit that shows rapid growth but poor profit margins? A Star B Cash cow C Problem child D Loss leader
Which of the following represents a business unit that shows rapid growth but poor profit margins?
A Star
B Cash cow
C Problem child
D Loss leader

Solution
4.2(364 votes)

Answer

C Problem child Explanation 1. Identify characteristics of each option A Star has high growth and high market share. A Cash cow has low growth but high profit margins. A Problem child (also known as a Question mark) has high growth but low market share, often leading to poor profit margins. A Loss leader is a product sold at a loss to attract customers. 2. Match characteristics with options The business unit showing rapid growth but poor profit margins aligns with the characteristics of a Problem child.

Explanation

1. Identify characteristics of each option<br /> A Star has high growth and high market share. A Cash cow has low growth but high profit margins. A Problem child (also known as a Question mark) has high growth but low market share, often leading to poor profit margins. A Loss leader is a product sold at a loss to attract customers.<br /><br />2. Match characteristics with options<br /> The business unit showing rapid growth but poor profit margins aligns with the characteristics of a Problem child.
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