QuestionDecember 14, 2025

A formalized set of procedures for generating, analyzing, storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) __ transactions processing system formal system marketing information system expert system research directorate

A formalized set of procedures for generating, analyzing, storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) __ transactions processing system formal system marketing information system expert system research directorate
A formalized set of procedures for generating, analyzing, storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) __
transactions processing system
formal system
marketing information system
expert system
research directorate

Solution
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Answer

marketing information system Explanation 1. Identify keyword cues "Generating, analyzing, storing, distributing pertinent information to marketing decision makers on an ongoing basis" matches the definition of a marketing information system. 2. Eliminate unrelated options Transaction processing system = handles routine transactions; formal system = general; expert system = AI decision support; research directorate = organizational unit, not a system.

Explanation

1. Identify keyword cues <br /> "Generating, analyzing, storing, distributing pertinent information to marketing decision makers on an ongoing basis" matches the definition of a marketing information system. <br />2. Eliminate unrelated options <br /> Transaction processing system = handles routine transactions; formal system = general; expert system = AI decision support; research directorate = organizational unit, not a system.
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