QuestionJune 3, 2025

Which of the following about the Theory of Reasoned Action (TORA) is most likely FALSE? TORA is most usefu'in predicting behavior in peripheral-route processing TORA allows marketers to understand how to target changing existing consumer beliefs TORA works best in situations when product knowledge and confidence is high Understanding one's beliefs is a key component to predicting behavioral intentions

Which of the following about the Theory of Reasoned Action (TORA) is most likely FALSE? TORA is most usefu'in predicting behavior in peripheral-route processing TORA allows marketers to understand how to target changing existing consumer beliefs TORA works best in situations when product knowledge and confidence is high Understanding one's beliefs is a key component to predicting behavioral intentions
Which of the following about the Theory of Reasoned Action (TORA) is most
likely FALSE?
TORA is most usefu'in predicting behavior in peripheral-route processing
TORA allows marketers to understand how to target changing existing consumer
beliefs
TORA works best in situations when product knowledge and confidence is high
Understanding one's beliefs is a key component to predicting behavioral intentions

Solution
4.7(293 votes)

Answer

TORA is most useful in predicting behavior in peripheral-route processing. Explanation The Theory of Reasoned Action (TORA) focuses on the relationship between beliefs, attitudes, intentions, and behaviors. It is most effective in situations where individuals have high product knowledge and confidence, making the first option likely false as TORA does not pertain to peripheral-route processing.

Explanation

The Theory of Reasoned Action (TORA) focuses on the relationship between beliefs, attitudes, intentions, and behaviors. It is most effective in situations where individuals have high product knowledge and confidence, making the first option likely false as TORA does not pertain to peripheral-route processing.
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