QuestionJuly 31, 2025

The actual act of purchase is the second stage of the consumer buying decision process. A True B False

The actual act of purchase is the second stage of the consumer buying decision process. A True B False
The actual act of purchase is the second stage of the consumer buying decision process.
A True
B False

Solution
4.7(318 votes)

Answer

B False Explanation 1. Identify the stages of the consumer buying decision process The stages are: 1) Need recognition, 2) Information search, 3) Evaluation of alternatives, 4) Purchase decision, 5) Post-purchase behavior. 2. Determine the position of the purchase stage The actual act of purchase is the fourth stage in the process.

Explanation

1. Identify the stages of the consumer buying decision process<br /> The stages are: 1) Need recognition, 2) Information search, 3) Evaluation of alternatives, 4) Purchase decision, 5) Post-purchase behavior.<br /><br />2. Determine the position of the purchase stage<br /> The actual act of purchase is the fourth stage in the process.
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