QuestionMay 24, 2025

Which of the following statements about the marketing environment is false? a. Marketing environment forces can fluctuate quickly and dramatically. b. Marketing environment forces are uncontrollable, so marketers do not plan for them. c. The marketing environment influences customers by affecting their lifestyles, standards of living, and preferences and needs for products. d. The marketing mix variables are easier to control than the marketing environment. e. Marketing environmental forces often shape a marketer's decisions and actions.

Which of the following statements about the marketing environment is false? a. Marketing environment forces can fluctuate quickly and dramatically. b. Marketing environment forces are uncontrollable, so marketers do not plan for them. c. The marketing environment influences customers by affecting their lifestyles, standards of living, and preferences and needs for products. d. The marketing mix variables are easier to control than the marketing environment. e. Marketing environmental forces often shape a marketer's decisions and actions.
Which of the following statements about the marketing environment is false? a. Marketing environment forces can fluctuate quickly and dramatically. b. Marketing environment forces are uncontrollable, so marketers do not plan for them. c. The marketing environment influences customers by affecting their lifestyles, standards of living, and preferences and needs for products. d. The marketing mix variables are easier to control than the marketing environment. e. Marketing environmental forces often shape a marketer's decisions and actions.

Solution
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Answer

b. Marketing environment forces are uncontrollable, so marketers do not plan for them. Explanation 1. Identify the False Statement Analyze each statement to determine its accuracy based on marketing principles. - **a. True:** Marketing environment forces can indeed fluctuate quickly and dramatically. - **b. False:** Although marketing environment forces are uncontrollable, marketers plan for them by adapting strategies. - **c. True:** The marketing environment influences customers' lifestyles, standards of living, and preferences. - **d. True:** Marketing mix variables (product, price, place, promotion) are generally easier to control than external environmental forces. - **e. True:** Environmental forces shape marketers' decisions and actions.

Explanation

1. Identify the False Statement<br /> Analyze each statement to determine its accuracy based on marketing principles.<br /><br />- **a. True:** Marketing environment forces can indeed fluctuate quickly and dramatically.<br />- **b. False:** Although marketing environment forces are uncontrollable, marketers plan for them by adapting strategies.<br />- **c. True:** The marketing environment influences customers' lifestyles, standards of living, and preferences.<br />- **d. True:** Marketing mix variables (product, price, place, promotion) are generally easier to control than external environmental forces.<br />- **e. True:** Environmental forces shape marketers' decisions and actions.
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