QuestionJuly 17, 2025

Which of the following statements is TRUE? During the decline product life cycle stage, the primary focus for marketers is to transition customers to newer products that are earlier in the product life cycle and have more favorable economics. The primary challenges during the maturity phase are to identify a differentiated position in the market that allows the product to capture a significant portion of the demand. All products follow a smooth and predictable growth path. The decline product life cycle stage is often the most profitable stage.

Which of the following statements is TRUE? During the decline product life cycle stage, the primary focus for marketers is to transition customers to newer products that are earlier in the product life cycle and have more favorable economics. The primary challenges during the maturity phase are to identify a differentiated position in the market that allows the product to capture a significant portion of the demand. All products follow a smooth and predictable growth path. The decline product life cycle stage is often the most profitable stage.
Which of the following statements is TRUE?
During the decline product life cycle stage, the primary focus for marketers is to transition
customers to newer products that are earlier in the product life cycle and have more favorable
economics.
The primary challenges during the maturity phase are to identify a differentiated position in the
market that allows the product to capture a significant portion of the demand.
All products follow a smooth and predictable growth path.
The decline product life cycle stage is often the most profitable stage.

Solution
4.3(314 votes)

Answer

The first statement is TRUE. Explanation 1. Evaluate each statement 1. Transitioning customers to newer products during the decline stage is a common strategy to maintain revenue. 2. Differentiating in the maturity phase is crucial for capturing demand as competition increases. 3. Not all products follow a smooth and predictable growth path; many experience fluctuations. 4. The decline stage is typically not the most profitable due to reduced sales and market interest.

Explanation

1. Evaluate each statement<br /> 1. Transitioning customers to newer products during the decline stage is a common strategy to maintain revenue.<br /> 2. Differentiating in the maturity phase is crucial for capturing demand as competition increases.<br /> 3. Not all products follow a smooth and predictable growth path; many experience fluctuations.<br /> 4. The decline stage is typically not the most profitable due to reduced sales and market interest.
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