QuestionJuly 16, 2025

Multiple Choice Question Which statement is true about marketing channels? More intermediaries are involved in direct channels. Every channel must have a retailer in it. Indirect channels are longer than direct ones. Every channel must have an agent in it.

Multiple Choice Question Which statement is true about marketing channels? More intermediaries are involved in direct channels. Every channel must have a retailer in it. Indirect channels are longer than direct ones. Every channel must have an agent in it.
Multiple Choice Question
Which statement is true about marketing channels?
More intermediaries are involved in direct channels.
Every channel must have a retailer in it.
Indirect channels are longer than direct ones.
Every channel must have an agent in it.

Solution
4.7(226 votes)

Answer

Indirect channels are longer than direct ones. Explanation 1. Identify the characteristics of direct and indirect channels Direct channels involve fewer intermediaries, typically connecting producers directly to consumers. Indirect channels include more intermediaries such as wholesalers, agents, or retailers. 2. Evaluate each option - "More intermediaries are involved in direct channels": False, direct channels have fewer intermediaries. - "Every channel must have a retailer in it": False, not all channels require a retailer. - "Indirect channels are longer than direct ones": True, indirect channels involve more intermediaries. - "Every channel must have an agent in it": False, not all channels require an agent.

Explanation

1. Identify the characteristics of direct and indirect channels<br /> Direct channels involve fewer intermediaries, typically connecting producers directly to consumers. Indirect channels include more intermediaries such as wholesalers, agents, or retailers.<br /><br />2. Evaluate each option<br /> - "More intermediaries are involved in direct channels": False, direct channels have fewer intermediaries.<br /> - "Every channel must have a retailer in it": False, not all channels require a retailer.<br /> - "Indirect channels are longer than direct ones": True, indirect channels involve more intermediaries.<br /> - "Every channel must have an agent in it": False, not all channels require an agent.
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