The essential lactors to consider when creating an advertising budget
are
Percentage of sales calculations and historical data which has been used extensively by
companies.
The type of media that is getting the best customer response, what competitors are spending
and if company profits are up or down.
Test market results, the cost of achieving the results and if customers will respond to a
rational or emotional appeal.
Detailed customer information the media that will reach them and resonate with them, your
product or service and what you can spend.