Which of the following is not among the 13 competitive factors that determine a particular company's unit sales and market
share of branded footwear in a particular geographic region?
The average retail price the company is charging for its branded models/styles in the Internet Segment and the average
wholesale price the company is charging for its branded models/styles in the Wholesale Segment
The frequency with which a company has price -discount sales events (monthly, quarterly, or just a single annual clearance
sale) and the length of the warranty against materials defects that the company offers buyers (30 days, 60 days, 90 days
180 days, 1 year or 2 years)
The S/Q rating of each company's brand of athletic footwear in that region and the number of models/styles comprising the
company's product line in that region
The company's expenditures on brand advertising and search engine advertising
Each company's image rating/brand reputation and the appeal of the celebrities endorsing the company's footwear brand